philosophy
A well designed business gives you more life, not more work.
I believe the best businesses aren’t built by adding more. They’re built through better decisions, clearer priorities and intentional choices about how the business works.
As a business grows, it should become easier to run, not harder. The goal isn’t simply a bigger business, it’s a better one. One that supports the life you want to live, rather than taking over every part of it.
behind the scenes
I do the work behind the work.
I’ve been running my own business since 2010, and working inside other people’s businesses for longer than that.
Over that time, I’ve seen the same pattern again and again: the business grows, but the way it’s set up stays exactly where it started.
The offers evolve. The decisions become harder. The moving parts increase. What once worked starts to create friction.
My work is about stepping into that bigger picture, but not forgetting the finer detail. Understanding how the business really works, what’s getting in the way, and what needs to change so it can support what comes next.
trusted by
Explore
However you prefer to work, there’s a place to start.
There are a few different ways we can work together, and plenty of ways to stay connected along the way.
Virtually Does It
Executive Office & Business Management
Through Virtually Does It, my team and I work alongside established businesses to support, strengthen day-to-day operations, manage projects and turn good ideas into consistent action.
Mentoring
For the people behind the scenes.
Whether you work in-house, run your own operations business, or support clients as an OBM, VA or Fractional COO, mentoring gives you the space to focus on you.
Latest Articles
Thoughts from behind the scenes.
Perspective and practical ideas on business, strategy, operations, and making it all work better.
My Newsletter
Thoughtful notes on business, everyday life and building what’s next.
meet katie
The story behind it all.
I’ve always been drawn to the work that happens behind the scenes.
The decisions that shape a business. The details that make everything work. The things that determine whether the business feels as good behind the scenes as it looks from the outside.
I started Virtually Does It in 2010, after years of working in executive support and operations roles, and quickly found myself becoming the person people turned to when things needed bringing together. When there were too many moving parts, too many decisions to make, or when the business had outgrown the way it was originally set up.
Over time, my role evolved. What started as only supporting the day-to-day became helping business owners step back, think clearly and create businesses that worked better.
And that’s what I’m most interested in now: the space between where a business is and where it needs to go next.
The work behind the scenes. The decisions that make everything else easier. Building businesses that support the lives they’re meant to create.
writing
Latest Articles.
On The Blog I Haven’t Been Writing
Something that has been 'on the list' for a while has been to start writing again. Blog posts, my Substack, updates on social media. I say 'on the list' but you can also read that as procrastination. It has been a while, probably about three months since I posted...
Why I don’t think you need another productivity app
I get recommended a lot of apps! New client onboarding tools, project trackers, AI assistants that promise to read your inbox and think for you. Most weeks, someone tells me about the thing that's going to fix everything. And most weeks, I say the same thing.... I...
The Thursday Morning That Keeps Disappearing
You block it out on Monday. Thursday morning, 9 to 12, nothing else goes in that space. This is the morning you sit down and think about the business, not run it, think about it. What it needs. Where it's heading. What you've been meaning to decide for weeks and keep...
Join the newsletter.
A weekly note on business, life and everything in between.
Ideas from over fifteen years of building, running and working alongside businesses — covering strategy, operations, decisions, travel, good food and the lessons that come with creating a life and business that fit together.