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The Three P’s of Productivity: Priorities, Purpose and Protected Time

Entrepreneurship, Productivity

We’re all trying to master productivity – it’s essential for success.

As entrepreneurs and small business owners, our time is our most valuable asset. How we manage it can determine the trajectory of our businesses and our overall satisfaction with our work.

There are three fundamental pillars of productivity: Priorities, Purpose, and Protected Time. Create the right combination for you, and you’ll really notice a difference in how you’re working and how much you’re achieving.

I do sometimes think that all the talk online about productivity can make it seem like the holy grail of working, but it’s really not some unobtainable state, it’s actually just doing what works for you, and helps you get done what you need to to achieve what you want.

Let’s look at these three pillars. What can you add to how you work to make things just that little but easier?

Priorities: Identifying What Truly Matters

Prioritisation is the cornerstone of productivity. It’s about figuring out what tasks and activities will have the most significant impact on your business’s growth and focusing your time and energy on those. Here’s how to get started:

Assess Urgency vs. Importance: Not all tasks are created equal. Use frameworks like the Eisenhower Matrix to distinguish between urgent and important tasks. Focus on high-impact activities that align with your business goals.

Set Clear Objectives: Define specific, measurable goals for your business, breaking them down into actionable steps. This clarity will guide your daily decisions and prevent you from getting bogged down in non-essential tasks.

Regularly Review and Adjust: Priorities can shift as your business evolves. Schedule regular reviews to reassess your goals and adjust your priorities accordingly.

Purpose: Finding Meaning in Your Work

Productivity is not just about getting more done; it’s about doing meaningful work that aligns with your values and vision. When you connect your daily tasks to a deeper sense of purpose, you’ll find renewed motivation and focus. Here’s how to infuse that purpose into your productivity:

Define Your Why: Reflect on why you started your business in the first place. What drives you? What impact do you hope to make? Clarifying your overarching purpose will give meaning to your daily activities and inspire you to push through challenges.

Align Tasks with Values: Ensure that your daily tasks align with your core values and long-term vision. Delegate or eliminate tasks that don’t contribute to your mission, freeing up time for activities that truly matter.

Celebrate Milestones: Acknowledge and celebrate your achievements along the way. Recognizing progress, no matter how small, reinforces your sense of purpose and fuels your momentum.

Protected Time: Guarding Your Most Precious Resource

In a world filled with distractions and competing demands, protecting your time is crucial for maintaining focus and productivity. Here are some tips to safeguard your most precious resource:

Establish Boundaries: Set clear boundaries around your time and commitments. Learn to say no to non-essential tasks or requests that don’t align with your priorities.

Batch Similar Tasks: Group similar tasks together and tackle them during dedicated blocks of time. This approach minimises context switching and allows you to maintain momentum.

Limit Distractions: Turn off notifications on your phone, or computer, so your attention isn’t being pulled away from your focussed work. Take time to work in an environment that is conducive to how you like to work.

Productivity isn’t just a buzzword, although it can sometimes feel like it; it’s a strategic advantage.

By mastering the Three P’s you can streamline your operations, amplify your impact, and achieve your goals with greater efficiency and ease. So take the time to clarify your priorities, connect with your sense of purpose, and fiercely guard your most precious resource: your time. Your business—and your future self—will thank you for it.

Meet Katie

Katie is a business operations strategist, manager and workflow expert, designing and streamlining what goes on behind the scenes for better results.